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This essay is part of my coursework on the MA in Fine Art I took between 2001-2003 at Cardiff School of Art.

According to what criteria might we judge a work of visual art to be 'postmodern' rather than 'modern'? Your answer should focus on one of two particular works (though a range of other works may be used for comparison).

The works I have chosen to discuss are monet's Wheatstack series, painted between 1889 and 1891, and Andy Warhol's piece 'Thirty Are Better Than One', produced in 1963.

I will first outline the move from Enlightenment to modern thought, with reference to monet's Wheatstacks, and will then look more closely at postmodern thought as applicable to Andy Warhol's piece of work. The main areas I will be looking at are autonomy / heteronomy, the death of the author and loss of depth.

There are several characteristics which distinguish postmodern from modern art. Charles Baudelaire described modernism thus:

"Modernity is the transient, the fleeting, the contingent, it is the one half of art, the other being the eternal and the immutable." 1. Harvey (1990) p10

In postmodern art, however, the belief in the 'eternal and immutable' has been jettisoned.

Enlightenment thought held that through scientific domination of nature and
from release of adherence to religious and superstitious thought
man could achieve freedom from need. However, after 1848, when there were revolutions across Europe (primarily in the cause of universal suffrage), this idea began to break down and writers and artists began to explore different languages and modes of representation. This reflected the insecurity of modern society. There began a loss of faith in the 'ineluctability of progress' and 'growing unease with the categorical fixity of enlightenment thought.' 2 Harvey (1990) p29

Modernity reflected the new world which moved faster, in which social and political change occur on a wider and faster scale, and which was characterised by ephemerality. However, modern artists "…understand [modern life's] fleeting qualities, and yet extract from the passing moment all the suggestions of eternity it contains." 3 Harvey (1990) p20

monet's Wheatstacks series reflect this belief in rational thought. His series of works explore again and again the affect of changing light on the subject, as if both to 'capture' the passing moment, and also to reveal 'suggestion of eternity'. Modernist art is reductive, that is, there is an aspect of 'uncovering' reality to it - through reduction might be found the inner truth.

Through modernism, art for the first time became self aware, that is, art produced was no longer representing something else, but was displaying itself as art. Clement Greenberg said:

'realistic illusionistic art had dissembled the medium, using art to conceal art. Modernism used art to call attention to art.' 4 Greenberg (1960), quoted in Art in Theory (1992) p755

This self-referent quality is called autonomy, and is analogous to science, in which a problem in one particular branch of science is solved in terms of that branch. 5. Greenberg (1960), quoted in Art in Theory (1992) p755

Modern art also took advantage of new technologies - monets paintings could not have been done without the invention of the tube of paint, which enabled the impressionists to work outside directly from their subject, which undoubtedly had a big effect on the work which could be produced. Kandinsky wrote of using tubes of paint:
"he saw emerging from their tubes 'these strange beings we call colours - alive in themselves, autonomous." 6
Graham Dixon (1991)

Each new movement in modernism set up its own rules, and worked within those rules. Modernism ultimately became stultified as a result. The 'rules' were established by white western men and precluded participation by any other members of the population. The rules themselves, both as to who could be an artist but also what art was, became so exclusive as to exclude non artists from the appreciation and understanding of artworks.

' the essence of modernism lies.in the use of the characteristic methods of a discipline to criticise the discipline itself, not in order to subvert it, but to entrench it more firmly in its area of competence'. 7 Greenberg (1960), quoted in Art in Theory (1992) p755

Greenberg also described how each art discipline narrowed its area of competence, so painting separated itself off from sculpture, becoming increasingly about paint, jettisoning any reference to form, leading ultimately to work being produced such as that of colourfield painters such as Barnett Newman and Rothko.

Paintings also began to flatten out, to become more 'painting-like'. This flattening trend led eventually to Warhol's completely visually flat works, and depthlessness, both in visual terms but also in terms of subject.

monets Wheatstacks are not 'about' Wheatstacks, but are concerned more with the application of paint and the exploration of the optical effects of light. They are also self-consciously 'paintings' or pictures.. Their size is domestic (dimension in the region of approx 60cm - 100cm). The brush marks can be seen.

In contrast to modernisms closing down, postmodernist art is inclusive and open, opening up to other influences and includes all 'styles', frequently more than one in any piece of work. The autonomy changed to heteronomy - or as Michel Foucault described: 'heterotopia' - the coexistence in 'an impossible space' of a large number of fragmentary worlds'. 8. Harvey (1990) p48

Postmodernism embraced ideas in one piece of work from a variety of sources and with a variety of messages. Warhols piece 'Thirty Are Better Than One' uses a photographically reproduced silk-screened image of the Mona Lisa, thus referencing not only the Mona Lisa but also the photographic negative and mass-media advertising images.

Whilst Modernism absorbed and used ideas and images extrinsic to itself, these ideas / images were appropriated by the artist and developed further, they were touched by the artists hand and absorbed and changed by his mind. Postmodern art however merely 'steals' images, quoting, making pastiche, not reworking or absorbing.


For example, Duchamp uses an the image of Mona Lisa in his piece L.H.O.O.Q, so titled because when pronounced in French "L.H.O.O.Q." sounds like "Elle a chaud au cul," which translates as "She is hot in the ass." He also draws a moustache on the piece, both absorbing what Mona Lisa represents and commenting on it.

Andy Warhol however steals the image of Mona Lisa, quoting it and repeating it, in fact not using but rather lessening its meaning through its reproduction, until it becomes no more than a pattern.

Another important aspect of postmodern work is the declining influence of or death of the author.

Enlightenment thought was progressive - that is it adhered to the belief that mans history is necessarily one of progressive development. This can be seen as a linear or narrative interpretation of history. This idea continued in modernistic thought, although discontinuities had begun.

David Harvey describes how modernism, being borne out of ephemerality, transitoriness and fragmentation, can have but little respect for its own past, as it is difficult to preserve any sense of historical continuity. This leads to a series of breaks or disjunctures throughout the modernist period, or 'movements', e.g impressionism, expressionism, cubism etc.

By contrast, postmodernism had lost this teleological viewpoint, and can be seen as anti-meta narrative or meta-theory. That is, it no longer adheres to the fact that there could be a theory through which all things are connected.

One way in which this 'fracturing' or discontinuity can be seen manifested in the art produced is through the lessening importance of the author in a piece of art.

monet's Wheatstacks were one man's perception of changing light on wheatstacks, the brush marks are made by his hand, the work is signed, the signature acts as a logo. Warhol's work by contrast is unsigned, and is a series of silkscreen prints which could have been made by anyone. The artists touch is not visible.

Postmodernist thought no longer treated the art / text as an aloof entity, but rather as an interweaving of texts:

'A text is made up of multiple writings, drawn from many cultures, and entering into mutual relations of dialogue, parody….a texts unity lies not in its origin but in it's destination, the birth of the reader must be at the cost of the death of the author'. 9. Barthes, (1977) quoted in Wolff (1981) p117

Wolff describes how a piece of work is no longer seen as a unique creation, created in isolation by the author, rather it is a manifestation of the coming together of social structures and a reflection of / result of current ideologies, beliefs and values. She describes this as '…the personal mediation of a group consciousness'. 10. Wolff (1981) p119

Wolff also says: 'what is under attack is a concept of the author as a determinate and fixed source of artistic works and their meanings.' 11. Wolff (1981) p123

It is misguided to judge pieces of work through reference to their author, firstly because 'this judgement depends on an unanalytical concept of the subject (as free and creative)' and secondly because it depends on a partial analysis of the author.

For example, Andy Warhols statement:

'I like things to be exactly the same over and over again, I don't want it to be essentially the same - I want it to be exactly the same. Because the more you look at the same exact thing, the more the meaning goes away, and the better and emptier you feel.' 12. Warhol, quoted in MacCabe, Colin on http://www.eng.fju.edu.tw/Literary_Criticism/postmodernism/Warhol/pictures.htm

is obviously not true, as in "Thirty Are Better Than One" each repetition is plainly not the same. It would be dangerous on this basis to believe everything the author said about his work, and to judge it by that criteria. The author can both lie, but can also be innocent of all the influences on their own work.

Jeffrey Mehlman summed up the new attitude to works of art thus:
'the text must be regarded less as a monument than as a battlefield'.13. Wolff (1981) p120

This fall in the aura and autonomy of the art and the artist corresponded not only with the rise in the importance of the audience, but also with that of the theorists, critics, curators and dealers.

With the death of the author, comes a loss of depth.

Modernist work was reductive - i.e. it searched for an inner truth, by leaving the superfluous behind it aimed to get to inner core of truth. However postmodernist work becomes depthless - it no longer looks below the surface for an inner truth but is only surface.

Frederick Jameson described it thus:

'The first and most evident is the emergence of a new kind of flatness or depthlessness, a new kind of superficiality in the most literal sense'.14. Jameson, (1984) in Art in Theory (1992) p1075

This is particularly noticeable in Andy Warhols work. The same image is repeated, lessening its aura,

'That which withers in the age of mechanical reproduction is the aura of the work of art'. 15. Benjamin, (1936) in Art in Theory (1992) p514

At once calling on the image of Mona Lisa and yet simultaneously stripping it of its uniqueness and importance. Heiner Bastian says in the Warhol Retrospective catalogue:
'Warhols reprographic images exist by virtue of the conversion of the subjectivity of the distant aura of the original…..'

16. Bastian, (2001), p31

He continues by saying that although the images exist by converting this distant aura, the reduction of the aura through its mode of production registers to us as a loss of uniqueness 'nevertheless constitutes an hard to describe, defensive 'yet' - that the reinstatement of that aura has / carries within itself a resonation of the sadness of loss.' 17. Bastian, (2001), p31

So "Thirty Are Better Than One" does not repeat the image to find its hidden depths or inner truth, (unlike monet's Wheatstacks), rather it lessens its importance, as Barthes put it:

'what pop art wants is to desymbolize the object, that is, to release the image from the deep meaning into …simulacral surface.' 18. http://www.eng.fju.edu.tw/Literary_Criticism/postmodernism/Warhol/pictures.htm

To summarise, modernity signalled the fracturing of the teleological, linear, narrative view of history, which in postmodernism resulted in a disjointed, individual, personal view of history / progress. Modernist art was autonomous, played within its own carefully established set of rules, was made by auractic artists, the author being more important in the interpretation
of the work than the audience. In postmodern art the emphasis shifted so that the authors influence diminished, to be replaced by that of the audience and
other consumers (theorists, gallerists, curators and dealers). The 'interweaving of texts' and loss of the importance of the author also resulted in a loss of depth in work, exemplified in much of Andy Warhols work, where Pop Art which might be seen to be critiquing consumerism, in fact becomes consumerism itself.


Bibliography

Barthes, Roland (1977) The Death of the Author, quoted in Wolff, Janet, The Social Production of Art, Wolff (1981) p117

Barthes, Roland quoted in MacCabe, Colin, et al, eds. Who Is Andy Warhol? Pittsburgh, PA: The British Film Institute and The Andy Warhol Museum, 1997, on www.eng.fju.edu.tw/Literary_Criticism/postmodernism/Warhol/pictures.htm

Bastian, Heiner, Warhol, Tate Publishing 2001, p31

Benjamin, Walter, (1936) Zeitschrift fur Sozialforschung, quoted in Art In Theory 1900-1990, Charles Harrison and Paul Wood, 1992, published by Blackwell Publishers, p514

Graham-Dixon, Andrew, article 'Beyond the Pale' in The Independent newspaper, May 21st 1991

Greenberg, Clement (1960), 'Forum Lectures', quoted in Art In Theory 1900-1990, Charles Harrison and Paul Wood, 1992, published by Blackwell Publishers, p755

Harvey, David (1990), The Condition of Postmodernity, published by Blackwell Publishers 1990, p10, 20, 29, 48

Jameson, Frederic (1982), Post Modernism or the Cultural Logic of Late Capitalism, quoted in Art In Theory 1900-1990, Charles Harrison and Paul Wood, 1992, published by Blackwell Publishers, p1075

Wolff, Janet, The Social Production of Art, Wolff (1981) p119, p120, p123

Warhol, quoted in MacCabe, Colin, et al, eds. Who Is Andy Warhol? Pittsburgh, PA: The British Film Institute and The Andy Warhol Museum, 1997, on www.eng.fju.edu.tw/Literary_Criticism/postmodernism/Warhol/pictures.htm